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FREE BUSINESS BUILDING SEMINARS
Saturday, March 24
Create a Sensation in Social Marketing: How to Go Beyond the Basics to Truly Use Viral Marketing to Enhance Your Business
11:00 am – 12:00 pm
Presented By: Susan Wagner, Editor, Smart Retailer
Program Description:
Do you Facebook? Blog? Tweet? If not, you're missing out on innovative and inexpensive ways to reach today's savvy shoppers. Learn the best social marketing sites for your business and how to truly make them work to increase your customer base and build your brand.
 Guerilla Marketing: Free and Low-Cost Marketing Ideas to Drive More Traffic & Sales
2:00 – 3:00 pm
Presented By: Patricia Norins, Publisher, Gift Shop Magazine and Green Retailer
Program Description:
Inexpensive and unbelievably effective grass roots marketing strategies to grow traffic and sales. In this fast-paced session, Norins will share 50+ marketing ideas to help you build stronger relationships with your customers, increase store traffic and sell more products.
 Sunday, March 25
Managing For Exceptional Cash Flow
11:00 am – 12:00 pm
Presented by: Ted Hurlbut, retail consultant and principal, Hurlbut & Associates
Program Description:
In the world we now live in, financial success requires a commitment to proven retail business fundamentals, a commitment to operational discipline, and a heightened attention to detail. This means that every retail owner and senior manager needs to become more skilled in managing their businesses for consistent positive cash flow. Join retail consultant Ted Hurlbut of Hurlbut & Associates as he outlines how core retail business fundamentals can be integrated and managed to promote consistent positive cash flow.
Driving Growth: Rebuilding Sales in a Low Growth Environment
2:00 pm – 3:00 pm
Presented by: Ted Hurlbut, retail consultant and principal, Hurlbut & Associates
Program Description:
Having survived the recession, many retailers are finding that the strategies they’ve used in the past to drive sales increases no longer work like they once did. This low-growth environment requires an approach that draws on the unique and distinctive characteristics of each retailer. Join retail consultant Ted Hurlbut of Hurlbut & Associates to learn how to leverage proven retail strategies to get more customers into your store, and get them to spend more each time they visit.
EVENTS & MONEY-SAVING PROMOTIONS:
Goody Bag Giveaway - The first 100 buyers to arrive at the show on Saturday, March 24 and Sunday, March 25 will receive a special tote bag and a list of participating exhibitors to visit to receive a free gift.
Free Freight Monday - Many exhibitors will be offering free freight on orders placed on Monday, March 26 only. A complete list of participating exhibitors will be available at the show registration desk.
Parking Rebate - Boston Gift Show buyers will be reimbursed up to $5 for their parking fee. Buyers will need to present their show badge and parking receipt at the special rebate desk located inside the exhibit hall.
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